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AAPs Perspective on Accessible Curriculum Materials
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AAPs Perspective on Accessible Curriculum Materials for K-12 Classrooms
by Allan Adler [6]
As the principal national trade association of the U.S. book publishing industry,
the Association of American Publishers ("AAP") represents over 300
member companies and organizations that include most of the major commercial
book publishers in the United States, as well as many small and non-profit publishers,
university presses and scholarly societies. AAP members publish copyrighted
hardcover and paperback books and journals in every field of human interest.
In addition to their print publications, many AAP members publish electronic
books (popularly known as "ebooks") and journals, as well as computer
programs, databases, and other copyrighted electronic works for use in online,
CD-ROM and other digital formats.
AAP's membership also includes our nation's leading educational publishers,
who produce (in a variety of media formats) textbooks and other instructional
and testing materials that cover the entire range of elementary, secondary,
postsecondary and professional educational needs.
AAP has a long record of accomplishment in its cooperative efforts to meet
the special needs of individuals who are blind or have other disabilities that
make it difficult or impossible for them to read print materials. Working with
Congress, state legislatures, educational agencies, and a variety of advocacy
groups for individuals with print disabilities, AAP has been a key partner in
(among others):
- Drafting and securing the 1996 enactment of the so-called Chafee Amendment
(17 U.S.C. 121). This landmark revision of U.S. copyright law enables certain
authorized entities to proceed without securing permission from the copyright
holder when reproducing or distributing copies of a broad range of previously
published literary works in specialized formats exclusively for use by blind
or other persons with disabilities.
- Providing the electronic files needed by state educational agencies to facilitate
the conversion of textbooks and other print instructional materials into accessible
specialized formats for timely use by elementary and secondary school students
and teachers, as well as (more recently) for use in postsecondary education.
- Assisting Benetech, a nonprofit assistive technology organization, in the
development of its "Bookshare" website, which makes a variety of
legally "scanned" books available to qualified online subscribers
for downloading in specialized (DAISY and digital Braille) formats suitable
for use by individuals with visual or other print disabilities.
- Working with Recording for the Blind & Dyslexic (RFB&D) to develop
the components of intellectual property protection and rights management policies
in connection with its release of the new AudioPlus books.
- Drafting and obtaining House and Senate introduction of the "Instructional
Materials Accessibility Act" (IMAA) - proposed federal legislation designed
to help streamline the ordering and current state and local authority-driven
processes for facilitating the conversion of textbooks and other print instructional
materials into accessible specialized formats in order to ensure more timely
availability of those materials for elementary and secondary school students.
These efforts are not undertaken by AAP with the goal of enhancing revenue
opportunities for its members. In fact, publishers typically are not compensated
either for the actual costs of producing the electronic files used for conversion
of print materials into specialized formats, or for the individual copies of
their works that are reproduced and distributed in specialized formats. Rather,
these efforts are driven by a combination of pragmatic and altruistic considerations
that largely ignore the financial costs - and the absence of direct financial
benefits - to publishers while significantly contributing to implementation
of the public policies embodied in federal laws such as the Individuals with
Disabilities Education Act, the Rehabilitation Act, and the Americans with Disabilities
Act.
At the K-12 level, publishers are confronted with a number of challenges in
their efforts to help provide students with accessible curriculum materials
in timely fashion. In the case of textbooks and other core instructional materials,
these efforts usually occur in connection with a publisher's contractual agreement
with state or local educational agencies regarding the purchase of such materials
from the publisher. Perhaps the greatest source of the challenges faced by publishers
in this context is the patchwork diversity of requirements among the states
and, sometimes, even within certain states, regarding the publisher's obligation
in meeting accessibility needs.
Although textbooks and other core K-12 educational materials are generally
purchased by local educational agencies for use by students during the relevant
school term, the purchase process - and any accompanying obligations that are
undertaken by publishers to help ensure that such materials will be available,
as needed, in specialized formats - differs from one state to the next. While
20 states have a formal "adoption" process through which these materials
are approved at the state level for use in the appropriate grades by all public
schools throughout the state, the rest of the states are "open territories"
in which the selection of instructional materials takes place through a variety
of less formal processes at the school district, building, or even individual
classroom level.
Typically, the publisher's primary responsibility in helping the relevant state
or local educational agency to discharge its legal duty to meet student accessibility
needs with respect to print instructional materials is to fulfill a contractual
or related statutory/regulatory obligation to provide to the agency - typically
upon request - the required textbook in the form of an electronic file suitable
for use in reproducing the material in a specialized format for accessibility,
such as Braille, synthesized speech, digital text, or large print.
However, the patchwork diversity of state and local government requirements
regarding matters such as the kinds of materials for which the publisher may
be required to provide an electronic file, as well as the format of the electronic
file that is to be provided by the publisher, means that publishers must be
prepared to produce multiple electronic files in different formats for each
of their textbooks or other instructional materials in order to comply with
the individual requests they receive from different states or different localities
within a single state.
Because the file formats widely used by publishers in the final production
of instructional materials are wholly unsuitable for use in reproducing the
materials in specialized formats, publishers must engage in the labor-intensive
process of converting the file into a format that is suitable to that purpose
when they are called upon to provide such an electronic file. Some state and
local requirements offer publishers the option to choose among a variety of
formats in which they may provide the requisite electronic files. However, the
file format that is most commonly offered as an option and provided by publishers
- ASCII text - is both difficult for the publisher to produce and useless to
the publisher after production. Worse yet, the ASCII format is ill-suited for
efficient conversion into specialized formats because it requires a time-consuming
and labor-intensive process of "tagging" in order to structure the
file to reflect as closely as possible the actual visual characteristics of
the printed materials.
Despite the publishers' efforts, instructional materials in specialized formats
frequently do not get to the students who need them in the most timely manner,
which is at the same time fellow students without print disabilities are receiving
their copies of the materials. In additions to delays attributable to technical
elements of the conversion process, the problem results from delays in the educational
agencies' request process, including difficulties in identifying and locating
the appropriate publisher contact to whom the request should be directed. Delays
also occur in the handling process through which the electronic file provided
by the publisher eventually reaches the people who actually convert the file
into one that can reproduce the materials in the needed specialized format and,
finally, reproduce and distribute that version. This process can take as long
as 6 months.
Fortunately, digital technological developments continue to provide better
options for providing print materials in specialized formats to students and
others who need them. The advent of Extensible Markup Language (XML) -based
options means that a more flexible, nonproprietary set of standards for tagging
information for digital transmission and use is becoming widely available, providing
the capability to convert print materials into specialized formats - including
"digital talking books" - with greater efficiency, quality and interoperability
than has previously been permitted by other extant formats. At the same time,
the use of CD-ROMs and websites as distribution mechanisms, along with improvements
in conversion and translation software, afford greater opportunities to meet
accessible curriculum material needs.
However, the increasing reliance on digital technologies in this area means
that publishers face substantially increased risks that their textbooks and
other instructional materials can be flawlessly reproduced and widely distributed
without their authorization, causing great harm to the publishers' markets when
such unauthorized copies can substitute for the purchase of such materials that
would otherwise take place. Once the instructional materials are available in
digital formats that facilitate online transmission and display, as well as
downloading onto CDs and the use of digital audio capabilities, those versions
of such materials can be used just as easily by persons without print disabilities
as by those with such disabilities. This problem becomes more acute as publishers
are urged to adhere to "universal design" concepts for the materials
they produce, and to serve a much more broadly (but less clearly) defined community
of students with "learning disabilities."
As a result, publishers are now faced with even greater concerns that state
and local educational agencies, as well as the growing number and variety of
ancillary programs and projects that claim the authority of the Chafee Amendment
to reproduce and distribute previously-published literary works in specialized
formats, are properly exercising that limited authority as Congress intended.
While publishers can protect their investment interests through contractual
licensing and related use of digital rights management (DRM) technologies and
processes, it must be recognized that sometimes there are materials included
within a published work that are subject to copyright claims which are separate
from those that the publisher has in the textbook as a whole work. For example,
certain images, graphs or textual material in a textbook that were provided
by a contributing author may be authorized for inclusion only in the print version
of the textbook; in such a case, the publisher may be violating its license
agreement with that contributing author, as well as that person's copyright,
if the publisher produces or facilitates the production of a digital
version of the textbook.
Moreover, it is important to understand that the use of technological safeguards
increases costs and adds other complications for publishers, as well as for
state and local educational agencies and others involved in providing accessible
curriculum materials to students. As illustrated by the controversy over the
decision by some publishers to disable "text-to-speech" capabilities
in "ebook" versions of particular works, there is usually some tradeoff
between the use of DRM technologies to secure copyrighted works from unauthorized
uses and the desired level of accessibility that can be provided by this media
format.
While the problem of unauthorized reproduction and distribution of copyrighted
works - in specialized formats or otherwise - is generally of less concern to
publishers at the K-12 level than it is in connection with higher education,
or for professional and popular reading consti-tuencies, it is nevertheless
a major issue which requires the attention and cooperation of those who work
with publishers to meet the accessibility needs of persons with print disabilities.
Page updated November 26, 2002

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